Your voters live in a very busy world and it can be difficult to catch their eye with so many things going on. Social media posts with images dramatically increase the engagement your voters have with your social media posts. Get this: Facebook posts from brands that included images earned 87 percent of all engagements, […]
Social Media
Episode 36: Connect with your Facebook users with the Facebook Pixel
There are a lot of things changing today with Facebook that will limit your ability to communicate effectively with your voters and constituents. The Facebook Pixel is a very good – slightly creepy – way to stay in contact with your voters and efficiently use your monetary resources. Listen to learn more from me, Brad […]
Facebook now showing your posts directly in Newsfeed via Facebook Town Hall
Facebook has been quickly upping their game on voter engagement via their Facebook Town Hall features. For quite awhile now, Facebook has been reducing the number of posts they show in the newsfeed. To get your posts shown, you must pay for advertisements. This means that your constituents may – or may not – see […]
Clarifying your time-sensitive social media posts to eliminate confusion
Social media is one of the best tools that an elected official or candidate. It is especially helpful for sharing and informing about events and time-sensitive items. You can let people know when events are happening, a special day or holiday in your community, and weather alerts. It is very handy. However, if you are […]
Episode 26: Media Relations 101 for Local Elected Officials
Today, we welcome Sara Thatcher, a media relations wizard, to the podcast. Sara is a Senior Account Executive at Goff Public in St. Paul, Minnesota specializing in work supporting local governments and communication. In this episode, Sara teaches you how to develop, maintain, and leverage media relationships for local elected officials. It is a great […]
Social media posts for elected officials – July 2017
There are so many great opportunities for high-quality social media posts in July. You have patriotism and a lot of goofiness you can highlight. People will generally be taking a little more free time in July, so use that to highlight leisure and fun activities in your community. Social Media Tip of the Month The […]